Visiting Tennessee's Aquatic Attraction

The product of a 20-year revitalization effort, The Tennessee Aquarium is a centerpiece for Chattanooga. Located at the heart of the downtown and riverfront area, the Aquarium and surrounding plaza serve as both a destination and a circulation hub, making a successful wayfinding program an important component for Chattanooga’s booming tourist population. We designed wayfinding signage  to complement the City’s current wayfinding program while also defining the Aquarium as a separate district.