Experiential Design & Wayfinding

At Gresham Smith, we simplify the complex world of healthcare branding, signage and wayfinding to create environments that guide patients, visitors and staff with ease. Whether designing for greenfield developments, existing structures, or a combination of new and existing facilities, our process ensures intuitive navigation from arrival to departure. We focus on clarity at every touchpoint—verbal, visual or virtual—while preparing spaces to adapt to future needs.

Through thoughtful planning, we evaluate short- and long-term project impacts, balancing costs, durability and flexibility to meet immediate demands and long-range goals. Our holistic approach ensures that every choice contributes to a seamless journey, allowing end users to navigate confidently and focus on what matters most: health and well-being.