Wayfinding & Branded Environments

Gresham Smith’s Experiential Design and Wayfinding team creates innovative wayfinding and branded environments for some of the nation’s largest industrial and energy-sector projects. This includes manufacturing facilities for leading battery technology companies like LG Energy, Ultium Cells and LG-Honda. These vast, multimillion-square-foot production buildings present unique wayfinding challenges, demanding equally unique wayfinding solutions.

Promoting staff safety is a top priority in these facilities, and our expertise in experiential design enables us to turn process-driven spaces into human-focused places. We design wayfinding and code-related signage that keep people safe while promoting health, engagement and focus. These large-scale projects also provide ideal opportunities for our industry-leading clients to celebrate and promote their brands, and sometimes even launch new ones. We work closely with our clients’ brand managers to create work environments that reflect their corporate identity, visually expressing both new and established brands.