Experiential Design & Wayfinding
At Gresham Smith, our designers are passionate about creating impactful and memorable experiences through experiential design and wayfinding. We understand that wayfinding and branding are essential components of telling your story. Whether it’s for a patient navigating a healthcare facility, a passenger at an airport, a customer in a retail environment, or a guest at a hospitality venue, our Experiential Design and Wayfinding team deliver solutions that inform and empower individuals. Our combination of memorable placemaking and intuitive wayfinding strategies ensures that each journey is seamless and engaging.
Our approach is grounded in creative collaboration and leveraging evidence-based research. This proven process involves working closely with our clients, their users, and design team members to address unique needs. Applying visual, verbal, and virtual communication channels, we empower your audience with knowledge that enhances the overall user experience, elevating their journey.
Areas of Expertise
Aviation
From traditional visual wayfinding to interactive signage, self-serve kiosks and mobile apps, we’ve planned and designed wayfinding for some of the busiest airports in the United States.
Branded Environments
Whether it’s a corporate office, residential space, healthcare facility or an airport, every project is an opportunity to forge a brand connection. We design holistic spaces that tell compelling stories and leave lasting impressions.
Civil Engineering & Landscape Architecture
We work hand-in-hand with our clients to create collaborative design solutions for urban streetscapes, parks, greenways and other public spaces that inspire a sense of place and belonging.
Explore our Civil Engineering & Landscape Architecture work.
Healthcare
We simplify the complex world of healthcare branding, signage and wayfinding to create environments that guide patients, visitors and staff with ease. Whether designing for greenfield developments, existing structures, or a combination of new and existing facilities, our process ensures intuitive navigation from arrival to departure.
Industrial
Multimillion-square-foot production buildings present unique wayfinding challenges, demanding equally unique wayfinding solutions. We create innovative wayfinding and branded environments for some of the nation’s largest industrial and energy-sector projects.
Life & Work Places
Our designers to provide visual communication elements that make workplaces work, help people navigate public spaces, explain educational facilities, energize hospitality and mixed-use environments, and welcome people home.
Experiential Design & Wayfinding Services
- • ADA Compliance
- • Branded Environments
- • Design and Programmatic Services
- • Digital Experiential Design
- • Digital Sign Strategies
- • Donor Recognition
- • Environmental Graphics
- • Exhibit Planning and Design
- • Graphic Standards and Signage Guidelines
- • Identity Design
- • Large Format Graphic Design
- • Owner’s Representative Services
- • Research
- • Signage Design
- • System-wide Master Planning
- • Wayfinding
